Billy Ocean releases ‘Pretty Day’ for youngsters’s psychological well being marketing campaign


To coincide with Kids’s Psychological Well being Week (February 1st – seventh 2021) and to deliver some positivity to those laborious instances, pop icon Billy Ocean has teamed up with the Younger Voices Choir to launch a brand new and uplifting recording of the Invoice Withers’ traditional ‘Pretty Day’. Additionally featured on the monitor are award-winning broadcaster and musician YolanDa Brown (saxophone) and The Voice UK 2018 winner (and former Younger Voices singer) Ruti Olajugbagbe. Launched on January 26th by Magic Star (the house of kids’s and household leisure at Sony Music UK), all UK income will go to kids’s psychological well being charity Place2Be.

“We have now all been affected in several methods over this tough final yr, and lots of kids have actually struggled. I’m so completely satisfied to have the ability to be a part of with Younger Voices to assist make a distinction and to lift funds for youngsters’s psychological well being with this glorious and hopeful tune,” – Billy Ocean

“I’m delighted that the one ‘Pretty Day’ can be launched on Tuesday 26th January with income going to Place2Be (our charity companion) whom, like Younger Voices, have 25 years’ value of expertise, working with younger folks. With faculty life at the moment disrupted, this highlights the necessity, greater than ever, to assist kids’s psychological well being.” Ben Lewis, CEO Younger Voices

“The previous yr has been extremely difficult and with so many adjusting to house education once more, many kids and households can be feeling the additional strain. At the moment, assist for youngsters’s psychological well being is extra necessary than ever. We’re so grateful that Sony and Younger Voices are supporting Place2Be this Kids’s Psychological Well being Week. The charity single won’t solely elevate important funds to assist our work with colleges across the nation however will hopefully be an uplifting and constructive anthem for the nation at a time once we all really want it.” – Catherine Roche, Chief Govt of Place2Be

Younger Voices is an all-inclusive instructional program designed to make use of music to develop 21st-century expertise equivalent to communication, collaboration, creativity, mindfulness, and innovation. Celebrating its 25th anniversary this yr Younger Voices have staged the most important kids’s choir concert events on the earth. In 2020 alone, Younger Voices headlined 24 arenas throughout the UK, together with a document breaking 49th live performance at Manchester Area, essentially the most by any group within the venue’s 25-year historical past, overtaking Take That’s earlier document of 46 exhibits. So far they’ve performed 60 exhibits at The O2 area – greater than Adele, Ed Sheeran and Take That mixed. Over 170,000 kids took half in 24 area concert events in 2020, totalling 2 million kids over the course of Younger Voices’ historical past.

This summer season Younger Voices will try to interrupt their very own Guinness World File for ‘Largest Simultaneous Sing-Alongside’, at the moment standing at 293,978 – a document set when the ‘Huge Sing 2005’ was broadcast dwell from the Royal Albert Corridor. Streamed dwell from The O2 area, Billy Ocean, Yolanda Brown and Ruti and Younger Voices will be a part of kids, their lecturers and households all through the UK to sing ‘Pretty Day’. Involvement will be registered at:

“Nothing strikes me greater than seeing pleasure oozing out of kids via the present and energy of music. I’m honoured to be acting on this single and can’t wait to kick off Younger Voices’ Greatest Sing with 1000’s of kids throughout the nation ” YolanDa Brown

“I can nonetheless keep in mind acting at The O2 area with Younger Voices after I was eight years previous. It’s unbelievable to suppose we’ll be singing this single alongside actually 1000’s of individuals throughout the nation, perhaps even the world” Ruti

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