Björn Ulvaeus praises Robbie Williams and Man Chambers

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ABBA’s Björn Ulvaeus has praised Robbie Williams’ and Man Chambers’ songwriting partnership.

Björn, 75, has been researching methods to make sure songwriters obtain sufficient compensation within the streaming period and he believes a partnership mannequin – just like Williams and Chambers – may very well be the answer.

Writing in The Guardian newspaper, he mentioned: “Document labels may encourage a ‘songwriter in residence’ mannequin, the place artists are paired with songwriters on the improvement stage, as a long-term partnership: the writers would successfully turn out to be a part of the band, paid a daily wage.

“It’s a radical resolution, and it could require creativeness to match up the precise personalities, however it’s not unprecedented – take into consideration Robbie Williams and Man Chambers within the late 90s and early noughties, an artist and an expert songwriter working collectively to create a profession – and it may create actually attention-grabbing music consequently.”

And Björn mentioned the present system is “dysfunctional” for songwriters.

He defined: “We reside in an period the place the tune fuels every little thing: whereas albums was the go-to consumption format, the dominant forex in streaming is particular person songs; knowledge reveals that when folks use a streaming platform comparable to Spotify, they search extra for songs than they do for artists. Meaning songwriters are extra necessary than ever – however, if you’re a songwriter, the system is dysfunctional.”



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