The guitarist and animal rights activist has teamed up with Sergio Momo – boss of fragrance firm Xerjoff – to launch the brand new scent, named after Queen’s 1980 hit, to lift cash for the safety of wildlife and badgers.
“SCENT FROM HEAVEN !!! Wild Animal Rescue by no means smelled so good ! Be a part of Sergio Momo’s launch at this time ! This superb man is doing one thing great for animal welfare,” Brian wrote on Instagram alongside a poster promoting the scent’s on-line launch on Friday in addition to snaps of each him and Momo signing the bottles with gold pens.
On his Instagram Tales, the musician wrote the query “Is that this a fragrance for EVERYONE?!” adopted by Momos response, which reads, “Completely sure! Appropriate for each women and men, this sort of fragrance (often called Area of interest or Inventive Fragrance) does not essentially comply with the same old business and advertising and marketing guidelines. Constructed from pure elements, it is designed, to not make anybody be extra ‘man’ or extra ‘girl’, however to inform a narrative, to speak completely different sorts of feelings.
“With inexperienced and floral notes and woody undertones, Save Me fragrance evokes the English countryside – the pure setting of British animal wild life.”