To easily say that BTS’ new single ‘Butter‘ is a summer season bop of the yr can be an understatement. On April 26, a countdown started on BTS’ BangtanTV channel the place followers around the globe watched butter melting on their screens for an hour. On the finish of it, BTS’ second English single’s title ‘Butter’ was revealed and that the music is releasing on Might 21. After a lot anticipation, a number of teasers, and idea clips, the music video dropped and effectively, it has been a complete expertise.
It has been than a yr since BTS dropped their first-ever English single ‘Dynamite‘ which propelled them to No. 1 at Billboard Sizzling 100 and earned their first Grammy nomination within the Prime Duo/Group class. Now, with the brand new dance-pop observe, BTS has surpassed their retro-theme disco observe’s YouTube report. It is BTS vs BTS solely. The music video has registered 101.2 million views at round 6:39 am IST on Might 22, in lower than 24 hours, surpassing the earlier report set by them. YouTube is formally but to announce the report but, in subsequent few days.
The music video of ‘Butter’ already had over 3.89 million concurrent viewers forward of the discharge and inside an hour, it had surpassed 21 million views. Now, it has amassed over 55 million views on YouTube once more in 10 hours & 16 minutes surpassing the report of ‘Dynamite’.
A spread of musicians together with Rob Grimaldi, Stephen Kirk, Ron Perry, Jenna Andrews, Alex Bilowitz, and Sebastian Garcia have lent their arms in writing the music. Chief RM additionally partook within the making of the observe so as to add within the signature BTS fashion. ‘Butter’ is a dance-pop observe that simply turns into listeners’ favourite earworm, with its distinctive baseline and crisp synth sounds. Typically easy and at occasions charismatic, the duality of BTS they declare to “owe [it all] to [my] mom” will soften listeners’ hearts. The enjoyable and witty lyrics brimming with optimistic and vivid vitality will immediately uplift moods.
‘Dynamite‘ had change into the quickest music video in YouTube historical past to report 100 million views. The platform confirmed on August 23, 2020, that the music registered 101.1 million views in its first 24 hours, setting the report for the most-viewed music video in YouTube’s historical past. With this music, they made historical past by changing into the primary Korean group to attain No. 1 on Billboard Hot 100.
The band will carry out ‘Butter’ for the primary time on the upcoming Billboard Music Awards on Might 23. They’re nominated for 4 classes at this yr’s award – Prime Duo/Group, Prime Tune Gross sales Artist, Prime Social Artist, and Prime Promoting Tune. BTS can also be kicking off Good Morning America’s Summer season Live performance Sequence on Might 28.
ALSO READ: BTS speaks about their upbeat summer bop ‘Butter’, hopes for Grammys and their upcoming 8th anniversary
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