Nothing, the brand new enterprise by OnePlus co-founder Carl Pei, in the present day revealed that it’s launching its first product as early as June. It will likely be referred to as Ear 1, and as prompt from its identify, the product can be none-other-than the corporate’s first true wi-fi stereo (TWS) earbuds — a solution to tackle Apple’s AirPods, Samsung’s Galaxy Buds, and OnePlus’ Buds lineups. Carl Pei and his group, which incorporates sources from smartphone firm Important and industrial design agency Teenage Engineering, have been creating the Ear 1 earbuds for a while. It’s also touted to be a results of the current ideas that Nothing developed since its inception in October final 12 months.
Though actual particulars are but to be revealed, Nothing Co-Founder and CEO Carl Pei mentioned in a weblog submit that the Nothing Ear 1 will mix “transparency, iconic kind, and refined performance” to carry a definite providing. A teaser picture suggesting the design of the Ear 1 TWS earbuds has additionally been launched on-line.
“We do not attempt to gown it up with a elaborate identify,” Pei mentioned. “Nor will we wish to sit round debating mentioned names. We let Ear 1 communicate for itself.”
The entrepreneur who grabbed many eyeballs with launching new OnePlus smartphones till final 12 months additionally mentioned that the Ear 1 was solely the start — hinting on the plans for launching another product classes over time.
On why Nothing selected to go together with the earbuds initially, Pei mentioned that call was taken as “we love music, podcasts, and audiobooks.”
Nothing is but to supply concrete particulars in regards to the Ear 1 earbuds. Nonetheless, the corporate prompt a transparent design in a teaser posted in March. It may very well be a results of its partnership with Stockholm-based Teenage Engineering.
The corporate additionally confirmed to Devices 360 that other than their debut in different markets, the earbuds will launch in India in June. Nonetheless, the precise launch date is but to be introduced.
That being mentioned, similar to many different corporations, Nothing appears to have India as a key market on its roadmap. It lately appointed former Samsung executive Manu Sharma as its chief within the nation. The London-based firm can be hiring native expertise within the nation, together with for a position to kick off its on-line gross sales technique within the Indian market forward of the formal launch.
Is OnePlus 9R outdated wine in a brand new bottle — or one thing extra? We mentioned this on Orbital, the Devices 360 podcast. Later (beginning at 23:00), we speak in regards to the new OnePlus Watch. Orbital is accessible on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.