Final 12 months we noticed numerous movies taking the OTT route and choosing a digital launch since theatres have been shut as a result of ongoing Covid-19 pandemic. Apparently, the massive ticket Bollywood entertainer Laxmii that featured Akshay Kumar within the lead function was one of many first large starrer movies to forgo the standard theatrical launch and as an alternative premiere instantly on OTT. Now, a 12 months later we hear that Hotstar had shelled out a staggering Rs. 90 cr. to amass the movie.
“Laxmii was one of many largest releases final 12 months, and all eyes have been on how the movie carried out on the digital platform. Moreover this, the pandemic shut down all theatres, leaving the viewers and filmmakers with no choice besides streaming platforms to launch their movies. This lead to an enormous skirmish between OTT platforms to amass large ticket releases and mega monies have been shelled out to do the identical,” says a well-placed trade inside to Bollywood Hungama. Persevering with additional whereas speaking about why Disney+ Hotstar shelled out Rs. 90 cr. for the movie, the supply provides, “Laxmii had been making headlines, and with Akshay Kumar within the lead it was one of the coveted movie titles for the OTT platform. This is the reason main cash was at stake in buying the movie.”
Whereas Laxmii didn’t meet expectations on its launch on the digital platform, OTT channels have now begun re-evaluating their acquisitions and re-structuring the quantity spent on movies.
Extra Pages: Laxmii Box Office Collection , Laxmii Movie Review
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