Fender Subsequent Class of 2021 announce Arlo Parks, Griff, Sports activities Group, Holly Humberstone, Remi Wolf


Fender Musical Devices Company (FMIC) in the present day introduced the 2021 class of artists becoming a member of Fender Subsequent, an artist improvement programme designed to raise rising musicians which are pushing guitar ahead in music and tradition. Every Fender Subsequent artist will obtain Fender’s industry-leading guitars, amps and extra, alongside holistic, 360-marketing help throughout the corporate’s multi-channel platform to share their story and join them with tens of millions of music followers worldwide.

2021 marks Fender’s 75th anniversary and one other historic yr of supporting artists who push guitar and music ahead. The COVID-19 pandemic has drastically impacted how artists join with new and present followers because of postponed excursions and performances. With heightened visibility through the Fender social channels, Fender Subsequent artists are capable of attain 9 million music followers world wide and showcase their distinctive sound to new audiences.

“As leaders within the music area, we now have a accountability to help new artists seeking to set up careers long-term,” stated Evan Jones, CMO at Fender. “We’re uniquely positioned to showcase and develop rising artists on a worldwide scale, and it’s our aim to behave as a best-in-class advertising and marketing associate to them, leveraging the complete breadth of our capabilities and model investments on their behalf. We see the Fender Subsequent programme as foundational to our larger model mission, and a essential a part of our long-term dedication to showcasing the depth and variety of in the present day’s artists, shifting guitar ahead in music and tradition.”

In its first two years, Fender Subsequent has recognised and empowered gifted artists who’ve gone on to essential acclaim and industrial success. Members of Fender Subsequent’s 2020 class, Black Pumas, had been nominated for 3 2021 Grammy® Awards. Previous class member King Princess subsequently carried out on “Saturday Evening Dwell” after her induction in 2019, whereas her classmate Ashley McBryde was awarded Artist of the Yr by the Nation Music Affiliation® Awards in 2019. Within the UK, Fender Subsequent artist Beabadoobee has received an NME Radar award, whereas additionally incomes a BRIT Award nomination alongside classmate Sam Fender. Fender Subsequent artists have additionally gone on to obtain their very own limited-edition Fender Artist Signature Fashions, resembling Japan’s Miyavi and his Signature Telecaster® guitar.

This yr’s Fender Subsequent group consists of 25 rising artists (10 North American, three Australian/New Zealand, 7 European, three Asian, 2 Latin American artists) throughout genres, generations, genders and backgrounds which are elevating guitar in music and tradition. After an open name to submissions from the general public and A&Rs throughout the nation, the 2021 class was hand-selected by Fender’s best-in-class artist advertising and marketing group, who recognized a gaggle of artists that every have developed their guitar-driven music in new and thrilling instructions. As a part of the method, they sought steerage from key {industry} leaders at report labels, streaming providers, expertise shopping for businesses and executives along with different music entities. A testomony to the varied and dynamic way forward for guitar, this yr’s group is greater than 50% ladies with 7 international locations and 5 continents represented.

Artists embody:
Alex Corridor
Alfie Templeman
Ambar Lucid
Arlo Parks
Ayron Jones
Seashore Bunny
Blu DeTiger
Drax Venture
Gabriel Garzon-Montano
Hannah Dasher
Hitsuji Bungaku
Holly Humberstone
Lime Cordaile
Nova Twins
Remi Wolf
Ritt Momney
Sports activities Group
Stand Atlantic
Suspended 4th

“The facility of musical expression is common and we’re proud to welcome the Fender Subsequent Class of ’21 with artists from Africa, Europe, Latin America, the U.S. and in every single place in between to this program,” stated Matt Watts, VP of Advertising at Fender. “These artists should not solely pushing their respective genres ahead, however they’re pushing guitar ahead. Our aim is to assist create long-term publicity for the artists in this system, help their artistic ardour and supply instruments to gas their artistic output. Given the speedy modifications within the music {industry} over the past 12 months, we all know that this help is extra vital than ever.”

Aimed toward supporting up-and-coming musicians, Fender will drive elevated publicity for the brand new class of Fender Subsequent artists by the model’s award-winning content material, ads and social channels which boasts roughly greater than 10 million followers worldwide. Relying on the act, advantages embody:

Entry to guitars, amps, results pedals, equipment and audio gear serving artist wants throughout the sign chain. Merchandise will embody American Acoustasonic® collection fashions, American Skilled II guitars and basses, Mustang Micro™ private guitar amplifier, results pedals, Fender swag and different soon-to-be-announced devices.
Fender’s industry-leading advertising and marketing efforts, together with: social media promotion, an “Artist Verify-in” video produced for Fender’s YouTube channel, Instagram takeovers, PR/communications help, in addition to the chance for choose artists to be featured in Fender advertising and marketing launches and adverts.
Inclusion on Fender® official playlists by music streaming providers, like Spotify, Apple Music and extra.
Inclusion of choose artist songs in Fender’s digital studying platform, Fender Play®

To carry followers even nearer to their favourite artists, Fender® will collaborate with the 2021 Fender Subsequent class of musicians to develop social media and marketing campaign artistic content material, in addition to “Fender Classes,” that includes intimate performances and conversations with choose artists reflecting their ardour factors and newest releases. That content material will likely be distributed by unique companions, in addition to on Fender social media and artist channels.

“Fender is iconic,” stated Fender Subsequent 2021 class member Remi Wolf. “Fender was the guitar model I used to be conscious of as I used to be rising up, so it’s loopy that they’re supporting me on this manner. For my debut album, we’re just about solely utilizing Fender guitars and I’ve been utilizing them my whole life. It’s a pleasant little full circle second for me.”

“I’m very excited to be included on this yr’s Fender Subsequent,” fellow Fender Subsequent 2021 class artist Ambar Lucid added. “It confirms to me that I’m on the correct path in direction of making my desires come true!”

For added data on Fender Subsequent, in addition to photographs and bios for every artist, click on right here. To search out Fender® merchandise or to discover a retail associate close to you, go to www.fender.com. Be a part of the dialog on social media by following @Fender.

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