Ford Replaces Mark LaNeve As US Gross sales And Advertising Chief


DETROIT: Ford Motor Co. is changing its longtime U.S. gross sales and advertising chief.

The corporate stated Monday that Mark LaNeve is leaving the place to pursue the following chapter of his skilled life.

He’ll get replaced as vice chairman of gross sales within the U.S. and Canada by 25-year firm veteran Andrew Frick, who now could be director of U.S. gross sales.

The 61-year-old LaNeve was a former advertising chief at Basic Motors and was behind the favored mayhem tv adverts when he labored in advertising at Allstate Insurance coverage.

He was employed by Ford in 2015.

Ford stated Frick has intensive expertise throughout Ford and Lincoln manufacturers within the U.S., Asia, the Caribbean and Central America.

Ford gross sales have been down 17.5% by means of October due largely to springtime manufacturing facility shutdowns compelled by the novel coronavirus pandemic.

The corporate stated LaNeve elevated market share throughout his tenure, leaving a robust basis.

Disclaimer: This submit has been auto-published from an company feed with none modifications to the textual content and has not been reviewed by an editor

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