Griff, Pa Salieu, Rina Sawayama introduced for The BRIT Awards Rising Star shortlist

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The BRIT Awards 2021 with Mastercard have in the present day introduced the shortlist of three artists for the distinguished 2021 BRITs Rising Star supported by BBC Radio 1 as Griff, Pa Salieu and Rina Sawayama.

The award, which advanced from its authentic identify of BRITs Critics’ Alternative final 12 months, has been instrumental in figuring out the long run British music stars and launching the careers of a number of the largest UK artists reminiscent of Adele, Florence + The Machine, Sam Smith, Rag ‘N’ Bone Man, Ellie Goulding, and final 12 months’s winner, Celeste. The worldwide album gross sales for all winners mixed at the moment sits at over 135 million.

The BRITs Rising Star shortlist is chosen by an invited panel of music editors and critics from the nationwide press, on-line music editors, heads of music at main radio and music TV stations plus songwriters, producers and dwell bookers – these working with new rising expertise regularly. The award is open to British artists who, as of 28th February 2021, haven’t but achieved an Official Album Charts High 20 putting or achieved a couple of High 20 chart putting within the Official Singles Chart.

The 2021 Rising Star award winner might be introduced on Friday 19th March.

This 12 months’s three shortlisted artists:

20-year-old Griff grew up in Kings Langley in Hertfordshire, because the daughter of a Chinese language mom and a Jamaican father, and was simply eleven when she began making music. In 2019 she signed to Warner Information, picked up her first Radio 1 play from Annie Mac, and final summer time she was nominated for the primary ever Rising Star Ivor Novello Award. Underneath lockdown she launched two vastly acclaimed singles, ‘Forgive Myself’ (full with a video shot at residence on her iPhone), and ‘Say It Once more’. Collaborations have since adopted with digital duo Honne (1,000,000 X Higher) and producer Zedd (on his single, ‘Inside Out’), and her present single Black Gap is her largest airplay file so far. Regardless of the pandemic, Griff closed out 2020 with three extra pinch-yourself moments. She took over the Tate Trendy for her second ever London present, and was then unveiled because the voice behind Disney’s first ever Christmas advert marketing campaign, which surpassed 70 million+ views in a few weeks (Disney’s most reactive publish so far), and securing Griff her first charting single plus a spot within the High 5 within the BBC’s Sound of 2021 Ballot.

“It’s kinda terrifying what number of legends have been nominated for this award. I by no means ever ever anticipated making beats in my music room after faculty might ultimately result in a BRIT nomination. Tremendous lame however I bear in mind after faculty, catching up on the BRITs and crying watching Stormzy carry out. And I don’t suppose I actually knew what that emotion was on the time however I believe it was simply an awesome sense of aspiration. So to be nominated for a BRIT award three years on is totally surreal!!!!”

Within the area of only one 12 months, Gambian-by-way-of-Coventry artist Pa Salieu has achieved greater than most artists have of their complete profession. In January of 2020, Pa launched his breakout single ‘Frontline’ which rapidly turned one of the performed tracks throughout BBC1xtra. Now simply over 13 months later, Pa’s uncompromising sound palette and singular artist imaginative and prescient has seen him win the BBC Sound of 2021, lately carry out a panoramic slot on the Jimmy Fallon Present, and canopy the likes of Dazed, NME, Wonderland, Mixmag and ES Journal. An artist simply as snug collaborating with fellow British rappers reminiscent of M1llionz, Backroad Gee and SL as he’s with working with FKA Twigs, jazz virtuoso Yussef Dayes and black midi’s Morgan Simpson (to not point out excessive finish manufacturers like Prada, Burberry and Givenchy), Pa Salieu is a potent inventive drive in contrast to another earlier than him.

“I’m very grateful to be shortlisted for this BRIT award. Love & blessings each time! Because of everybody supporting my journey to this point.”

Releasing her critically-acclaimed debut album SAWAYAMA within the peak of a world pandemic was a courageous resolution for Rina Sawayama to make, nonetheless her leap of religion paid off in leaps and bounds. The a lot applauded album has amassed over 100 million worldwide streams since launch and ranked in over 50 album of the 12 months lists for 2020, together with the New York Occasions (#2), The Guardian (#3), Dazed (#2), Tough Commerce (#3), Rolling Stone (#6), Vogue (#14), NME (#7) and a outstanding function within the BBC’s Albums of the 12 months. Final 12 months noticed Rina grace the covers of many magazines however her place as a real pop star was cemented on the finish of 2020 when she made her TV debut performing single XS on The Tonight Present Starring Jimmy Fallon. For Rina, no style is off-limits and it’s this daring perspective that is seen her hailed because the ‘way forward for pop’ and be part of the higher echelons of left-field pop’s present premier league, a transfer additional augmented through a number of bought out reveals and a highly-anticipated headline tour in 2021.

“I actually fell to the ground once I discovered that I’d been nominated for Rising Star. I actually can’t put into phrases how a lot this implies to me on condition that I wasn’t eligible for this award a couple of weeks in the past and now that door has been opened for future generations of artists like myself. Thanks a lot to everybody who voted for me, it means the world.”

Previous BRITs Critics’ Alternative / Rising Star winners:

2008 Adele
2009 Florence + The Machine
2010 Ellie Goulding
2011 Jessie J
2012 Emeli Sandé
2013 Tom Odell
2014 Sam Smith
2015 James Bay
2016 Jack Garratt
2017 Rag ’n’ Bone Man
2018 Jorja Smith
2019 Sam Fender
2020 Celeste



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