How Ed-Tech Startup Cuemath Tripled Its Customers in Two Years

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Cuemath grabbed headlines just lately after it secured $40 million (roughly Rs. 300 crores) in funding led by LGT Lightstone, Aspada, and Alpha Wave Incubation. The net platform has gained repute for being a very good supply for educating youngsters maths and coding. The platform is geared toward KG-12th grade college students throughout all faculty boards, unfold over 10+ nations together with India, UK, USA, UAE, Singapore, Canada, Thailand, Indonesia, Egypt, Nigeria, Nepal, and Bangladesh. The corporate says academics employed for the platform bear rigorous testing, and that its mission is to “paved the way in constructing mathematical pondering in youngsters to allow them to grow to be the issue solvers and inventive thinkers of the long run.”

Since its inception in 2013, Cuemath has grown to have over 8,000 academics and 1,000 workforce members. The platform is standard for its distinctive math studying system that helps college students work via math logically somewhat than through rote studying. Cuemath’s present bookings have shot as much as greater than thrice its FY 2019 figures. 

 

Skilled opinion: Analyst Ashvin Vellody, Associate, Deloitte India says, “COVID-19 pandemic has offered a disproportionate focus to the ‘tech” in any business similar to training, disrupting it to outline a section referred to as EdTech. Given the dearth of digital applied sciences within the Indian training sector to this point, it’s wonderful to see start-ups and established gamers focussed on constructing progressive Ed-Tech apps in India. 2020 was the 12 months of survival, and digital applied sciences proved to be a useful ally to allow the educational chain. The magnitude of the particular impression, nonetheless, will unfold over the following 24 months. The sector wants to consider how finest to make use of digital tech to offer worth in the long run. It will be good to get away from replicating the bodily world on-line and give attention to creating superb experiences that present worth to all of the stakeholders on this house. The businesses that may thrive are those who’re agile sufficient to repivot, innovate and create experiences that exchange pre-pandemic methods and infrastructure, and educating methodology.”

We spoke to CEO and Founding father of Cuemath, Manan Khurma to know a bit extra in regards to the firm’s success story, the way it survived the pandemic and its future plans.   

 

cuemath manan khurma Cuemath

CEO and Founding father of Cuemath, Manan Khurma

1. What had been you doing earlier than Cuemath? 

Arithmetic has been a giant a part of my life since I used to be a baby. Whereas doing my BTech in IIT Delhi, I started educating math as a aspect venture. What began as a approach to make further pocket cash ended up turning into a full-time teaching class. This was the start of Locus Schooling, the place we ready college students to take the IIT entrance. Apart from this, I wrote textbooks and consulted for the Haryana authorities. 

2. What was the preliminary conceptualisation course of behind Cuemath? When did you first begin speaking about starting this startup? 

My love for math and educating had been the 2 major catalysts for Cuemath. Whereas lecturing senior grade college students at Locus, I realised that almost all college students struggled with math regardless of my finest educating efforts. The rationale for this was a weak basis. Despite the fact that test-prep may be very profitable, I felt it was too little too late to make an impression. 

3. When was it that you just lastly determined you needed to start out Cuemath? Please elaborate on in all probability that one situation that cemented your intention to work in the direction of making Cuemath a actuality. 

To have a elementary impression in educating math, it needed to be carried out at decrease somewhat than greater grades. After educating 10000+ college students, I realised that if a pupil struggles with Calculus in 11th-grade, the percentages are that they didn’t grasp Algebra in eighth grade. To deal with this, I made a decision to construct a math studying system primarily based on mastery. No different studying system at that time was addressing this drawback. 

4. Elaborate a little bit bit about Cuemath. Enterprise description, distinctive service providing, who owns it, what’s your development fee been like final 12 months, and many others 

Cuemath presents on-line after-school math and coding lessons all over the world. These are reside lessons facilitated by our skilled academics. Additional, our AI-powered platform permits every little one to be taught at their very own tempo. Amongst different issues, our distinctive methodology focuses on making college students work via math logically somewhat than rote studying. Now we have been backed by traders similar to and have seen our present bookings shoot as much as greater than 3X of FY19 figures. 

5. How is Cuemath totally different from the opposite ed-tech startups in India? 

I firmly imagine that Arithmetic and Coding is a core life ability that may empower youngsters to future drawback solvers and thinkers. Cuemath focuses on mastery over completion. As an illustration, most kids be taught multiplication by memorisation. However at Cuemath, we educate our college students that multiplication is nothing however repeated addition. Math is the language of pondering and problem-solving. 

6. What’s your hiring course of for academics? What’s Cuemath’s distinctive promoting level? 

Our coaching may be very rigorous, solely three p.c of the academics qualify. Candidates are shortlisted primarily based on their {qualifications}, ardour for educating and entrepreneurial drive. Cuemath academics are examined not solely on topic experience and communication on digicam but in addition their capacity to personalise and empathise with mother and father and youngsters. 

7. Had been there any operational challenges (or some other challenges) that you just confronted when beginning Cuemath? Please supply our readers particulars on what these challenges had been and the way you overcame them. 

Cuemath’s thought of mastery was forward of its time and therefore wanted numerous convincing in the beginning. Naturally, mother and father had been extra involved with quick outcomes via marks. As mother and father noticed enchancment of their kid’s math capacity, we had increasingly believers. 

8. Did you need to put in any cash to start out the enterprise? When did you resolve that funding was required?  

My father and I put in our financial savings to start with. Once we ran out, we needed to hustle on all fronts with out shedding our give attention to constructing an impactful product. 

9. May you share some attention-grabbing tales about your preliminary days? What learnings have you ever picked up from these hustle days? 

Within the first 100 days, I used to be doing every part from curriculum design to onboarding academics. I nonetheless keep in mind the primary trainer I met. It was in Gurugram. We chatted over a cup of tea. And 80 p.c of that dialog was about convincing her that Cuemath’s providing was not a rip-off. These early days had been difficult and thrilling on the similar time. It’s important to be resilient in such instances. 

10. Is there any explicit incident that’s monumental in Cuemath’s journey? Please share that incident with our readers. Additionally, define the entire huge milestones that Cuemath has crossed since its inception. 

I recall a Fifth-grade little one who was scuffling with math. However after enrolling at Cuemath, he had proven phenomenal enchancment. His mom was beaming with satisfaction when she informed me about her son’s newest efficiency. This was the primary time our methodology was validated and offered measurable outcomes. 

11. May you assist give a way of how far Cuemath has come? From when it started to the place it’s now  

Now we have come a great distance for the reason that starting of our journey in December 2013. Cuemath is STEM licensed and has been awarded as one of the best math program by ETR. Now we have taught greater than 200,000+ college students and taught for greater than 25 million hours throughout 20+ nations. Coincidentally, the pandemic resulted in phenomenal development. We tripled our 2019 numbers. With outstanding development coming from overseas markets just like the USA. 

Worldwide college students now represent greater than 1 / 4 of our whole learners on the platform. Not simply that, we’ve just lately closed a profitable Sequence C funding ($40 million). We at the moment are backed by Lightstone Aspada and Alpha Wave Incubation and Sequoia Capital India, CapitalG (previously Google Capital) and Manta Ray. 

12. Has there ever been any failure or challenges? Please supply particulars about this and the way you overcame that. 

When Covid struck, we had been primarily working offline. We had the arduous activity to retrain our 4000+ academics inside just a few days to adapt to our on-line platform. However we had been agile sufficient to make a clean transition. This shift has held us in good stead and has taken the model international. 

13. What was it like crusing via the COVID-19 disaster? Did you see a fall in enterprise or an surprising surge? How did you cope with it? 

Our first concern in these testing instances was our worker security. COVID not solely compelled us to maneuver on-line but in addition opened up new geographies. We tailored to this growth. Cuemath not solely survived however thrived. The largest realisation for me has been that an organisation can’t solely run however thrive on distant working! 

14. Do you might have any administration mantra/ recommendation that you just’d wish to share with future entrepreneurs? 

“Whilst you have your head within the sky and intention excessive, have your toes firmly planted on floor realities.” Three issues come to thoughts: understanding enterprise fundamentals, specializing in the buyer, and constructing an incredible workforce. 

15. What are the massive plans for the long run? 

We strongly aspire to be a definitive international math model of this era. We need to construct tens of millions of future drawback solvers. Math and allied training abilities like coding and knowledge sciences are the long run – that is the house we need to be international leaders. 

16. What’s the worker power? Is Cuemath hiring at the moment? 

M: We at the moment have 8,000+ academics and 1000 workforce members on our rolls. And sure, we’re hiring! We at Cuemath are at all times looking out for distinctive expertise.  


Why did LG hand over on its smartphone enterprise? We mentioned this on Orbital, the Devices 360 podcast. Later (beginning at 22:00), we speak in regards to the new co-op RPG shooter Outriders. Orbital is accessible on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.



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