International TWS Market to Develop 33 % in 2021, Apple to Lead: Counterpoint


International really wi-fi (TWS) earbuds market will develop 33 % year-on-year in 2021 and attain 310 million items, in response to market analysis agency Counterpoint. The agency mentioned that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated because of the financial downturn and associated uncertainties. That progress has additionally influenced the market efficiency of high-end manufacturers. Nevertheless, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this yr. The development of working and learning from dwelling owing to the COVID-19 pandemic can be prone to play a significant function within the phase’s progress in 2021.

Counterpoint in its International Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial progress within the world TWS earbuds market in 2021. Apple will keep its management by promoting round 84 million items of its AirPods, although it’ll lose its share by 4 % from 2020, in response to the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 % market share, respectively.

The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report mentioned.

“Most anticipated is a brand new launch from Apple, its first in two years. We anticipate it to be one of many largest drivers of TWS market progress from This fall 2021 to the subsequent yr,” mentioned Liz Lee, a senior analysis analyst at Counterpoint.

Apple is predicted to proceed its management within the TWS earbuds market globally in 2021
Picture Credit score: Counterpoint


Though Apple is predicted to proceed its management, the analysis agency predicts that there might be excessive progress of the low- to mid-end phase, which is able to proceed via the yr. The development will, nevertheless, steadily shift to the mid- to high-price phase sooner or later, Lee mentioned.

“Most premium manufacturers will add superior options and numerous capabilities to their new fashions and create excessive worth addition in the long run. In the meantime, low- to mid-priced manufacturers will additional improve value competitiveness to compete for market share,” she added.

In 2020, Counterpoint famous that the market of TWS earbuds grew 78 % year-on-year and barely exceeded the preliminary annual estimate for the yr to succeed in 233 million items. Nevertheless, low- and mid-price phase merchandise had been mentioned to be the expansion drivers in 2020.

We dive into all issues Apple — iPad Professional, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Devices 360 podcast. Orbital is on the market on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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