Nicki Minaj brought about gross sales of Crocs sneakers to rocket by a staggering 4,900 per cent on Tuesday, after sharing an express snap of herself sporting a pink pair.
The Anaconda star had meant the picture to be a teaser for an upcoming undertaking, as she shared it on her social media pages alongside the cryptic caption “Friday”.
The 2 pictures, which featured her apparently bare apart from the Crocs, however along with her modesty protected by two pink heart-shaped cushions, despatched followers right into a frenzy – as they flocked to purchase related pairs.
These determined to get their palms on a pair of pink Crocs led to a 4,900 per cent rise in gross sales, based on U.Ok. footwear web site and retailer The Sole Provider – whereas the Crocs web site even crashed for a short while.
As well as, “pink Crocs” and “Nicki Minaj Crocs” turned trending searches on Google.
Crocs, moulded plastic foam clogs that turned internationally in style within the 1990s, have been having fun with a resurgence in latest months, with celebrities together with Justin Bieber noticed out within the light-weight sneakers.