Hip-hop superproducers Swizz Beatz and Timbaland have signed a profitable new deal to take their Verzuz music battle collection to the Triller video-sharing app.
The celebrities launched the vastly standard model at the beginning of the coronavirus shutdown final yr, and have since recruited their well-known pals from the R&B, soul, and rap worlds to go hit-for-hit in common face-offs.
Now Triller Community bosses, who run the favored TikTok rival, have recruited the Verzuz co-founders to assist oversee their music division, and have additionally introduced them onboard as shareholders.
Particular particulars concerning the deal haven’t been launched, however Swizz and Timbaland have chosen to separate their fairness stake with the 43 artists who’ve already featured on Verzuz, reported Billboard.
“It is a momentous event not just for Verzuz and Triller however the music enterprise as a complete,” the duo shared in a joint assertion.
“By placing Verzuz within the Triller Community ecosystem and increasing the Verzuz model to be facet by facet with the highly effective Triller app, we will proceed to develop and evolve the music enterprise as a complete, as now we have been doing,” they added.
Swizz and Timbaland additionally celebrated the information on social media, with The Means I Are hitmaker sharing a shot of the previous friends embracing and writing: “@therealswizzz we did it bigggggggg within the pandemic it is a new starting for creators (sic)”.
R&B star D’Angelo not too long ago staged the primary solo Verzuz stream for followers, with Wu-Tang Clan rappers Ghostface Killah and Raekwon set to step as much as the microphone for the subsequent music battle.
Earlier pairings, which aired on Instagram Stay and Apple Music, have featured Snoop Dogg and DMX, Alicia Keys and John Legend, Brandy and Monica, and Gladys Knight and Patti LaBelle.