The indoor ceremony and dwell present will type a part of the Authorities’s scientific Occasions Analysis Programme, utilizing enhanced testing approaches to look at how occasions can happen with out the necessity for social distancing1.
Working carefully with the Authorities to stick to security pointers, this implies The BRITs, as the primary dwell music present at The O2 in over a 12 months, will play an necessary position in paving the way in which for the return of dwell music at scale because the UK emerges from the previous 12 months’s restrictions.
2,500 tickets to be gifted by the recorded music business to frontline staff
We’re additional delighted to announce that, in recognition of their extraordinary efforts in the course of the pandemic, the BRITs is inviting key staff from the Higher London Area2 to make up a lot of the viewers for the UK’s largest night time in music. Nearly all of the tickets (2,500) will likely be gifted by report labels and the recorded music business through poll to frontline workers2 (and a visitor of their alternative) from a variety of sectors to thank them for his or her outstanding laborious work and selfless dedication.
The BRIT Awards 2021 is about to be an unimaginable night time of reflection and celebration. A poll at no cost tickets for key staff will open on www.brits.co.uk on Thursday 22nd April 2021 from 12.00 midday. All candidates and attendees should consent to collaborating within the Authorities’s scientific Occasions Analysis Programme on the idea of its phrases and conditions1.
Viewers members is not going to be socially distanced or required to put on face coverings within the area, however they are going to be required to comply with current Authorities steerage when travelling to the venue and cling to guidelines set out by the occasion organisers. Attendees will need to have proof of a unfavorable lateral move check consequence to enter the venue. As a part of the broader scientific analysis on the trial occasions, attendees will even be requested to take a check after the occasion to assemble additional proof on the security of indoor settings, diminished social distancing and the elimination of non-pharmaceutical interventions like face coverings. They will even have to supply contact particulars for NHS Take a look at and Hint to make sure everybody will be traced within the occasion of an viewers member receiving a optimistic check after the occasion.
Talking about this information, international celebrity and multi BRIT nominated artist who will likely be acting on the night time, Dua Lipa mentioned:
“This has been an extended robust 12 months for everybody and I am delighted the night time will honour the important thing employee heroes who’ve cared for us so properly throughout that point and proceed to take action. They’re fairly merely an inspiration. The BRIT Awards are all the time particular and it will really make it an evening to recollect.”
Geoff Taylor, Chief Govt BPI & BRIT Awards, mentioned:
“This 12 months’s BRIT Awards with Mastercard is likely one of the most vital within the present’s historical past. Not solely will we be celebrating the sensible music and artists which have helped us by means of the pandemic, however we hope it would present a path for the return of dwell music that followers and artists have so sorely missed. And as a thanks to the important thing staff who’ve stored our nation going by means of the troublesome instances, we’re inviting them to be our viewers for the primary dwell performances at The O2 in over a 12 months.
“We’re buzzing in regards to the present and dealing carefully with Authorities, The O2 and all our companions to make sure all security measures and pointers are adhered to.”
Danielle Kennedy-Clark, Deputy Common Supervisor of The O2, mentioned:
“We’re proud that The O2 has been chosen to host the biggest indoor capability pilot occasion with The BRITs. This scientific trial is a vital step on the trail to restoration for the dwell leisure business, and our operational groups are making the ultimate preparations to have the ability to welcome folks into The O2 area once more for the primary time in additional than a 12 months.”
Mastercard return as headline accomplice for the 23rd 12 months, having supported The BRITs for over 20 years, bringing cardholders nearer to music by means of a variety of priceless experiences – from tickets to The BRITs, or Priceless Surprises with a number of the UK’s greatest liked artists. This 12 months, Mastercard will proceed to sponsor the a lot wanted Mastercard Album of the 12 months award, in addition to British Single with Mastercard for the primary time and is proud to hold on connecting folks to priceless potentialities. Amazon Music is the Official Digital Music Associate for a second 12 months and can host the Official BRIT Awards 2021 playlist in addition to sponsor the Male and Feminine Solo Artist classes.