The homeowners of a fantasy park in Utah are suing Taylor Swift for trademark infringement.
Evermore theme park’s homeowners have claimed the pop star gaffed when she slapped ‘Evermore’ – the title of her newest album – on merchandise, asserting they personal the copyright to the identify.
In accordance with paperwork obtained by TMZ, the park argued they trademarked ‘Evermore’ again in 2004, and Taylor’s merchandise on-line is inflicting confusion within the market. They insist Swift’s use of the identify is hurting their backside line, and are searching for tens of millions in damages, alleging that after Swift’s album was launched on December 11, search outcomes for the theme park dropped on Google.
Taylor’s attorneys have known as the authorized motion “baseless” and added that the singer-songwriter styled her new album “in a means that’s fully distinct” from the park’s aesthetic. They’ve additionally stated they refused to adjust to a stop and desist letter the park despatched to Swift late final 12 months.
Swift’s album, which she launched as a shock follow-up to final 12 months’s bestselling launch Folklore, spent two weeks on the high of the Billboard 200 on the finish of 2020.